Harvard Business Review on Decision Making

 

Publisher:   Harvard Business Press
Number Of Pages:   224
Publication Date:   2001-06-01
ISBN-10 / ASIN:   1578515572
ISBN-13 / EAN:   9781578515578

size: 0.53 MB   [ 556422 bytes ]
type: .pdf

Product Description:

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Harvard Business Review on Decision Making will help people at all levels understand the fundamental theories and practices of effective decision making so that they can make better decisions in their personal and professional lives.

 

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نوشته شده توسط سيمين دخت كرباسي در 90/01/25 ساعت 10:30 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


Harvard Business Review on Marketing

 

Summary:
The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

 

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نوشته شده توسط سيمين دخت كرباسي در 90/01/25 ساعت 10:26 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


Harvard Business Review on the Persuasive Leader: Harvard Business Review Paperback Series

 

Publisher:   Harvard Business School Press
Number Of Pages:   224
Publication Date:   2008-04-29
ISBN-10 / ASIN:   1422124991
ISBN-13 / EAN:   9781422124994

size: 5.75 MB   [ 6028559 bytes ]
type: .pdf

Product Description:

More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others -- including those over whom you have no formal authority.

In this book, you'll discover techniques for honing your persuasive powers, such as:

Ways to strengthen your credibility and connect emotionally with othersHow to appeal to six deeply rooted human needs in crafting your proposalsHow to motivate people to give their best on the jobStrategies for adapting your persuasive tactics to your listeners' decision-making styles


Summary: Without trust and respect, there will be no credibility...and no one to persuade

 

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نوشته شده توسط سيمين دخت كرباسي در 90/01/25 ساعت 10:15 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


Strategic Marketing Management, Third Edition: planning, implementation and control

 

Publisher:   Butterworth-Heinemann
Number Of Pages:   882
Publication Date:   2005-01-12
ISBN-10 / ASIN:   0750659386
ISBN-13 / EAN:   9780750659383

size: 11.04 MB   [ 11579848 bytes ]
type: pdf
status: normal
language: english

Product Description:

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strategic evaluation
* How can we ensure arrival? - Strategic implementation and control

This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:

* The changing role of marketing
* Approaches to analysing marketing capability
* E-marketing
* Branding
* Customer relationship management
* Relationship management myopia
* The decline of loyalty

The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

 

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نوشته شده توسط سيمين دخت كرباسي در 90/01/23 ساعت 11:48 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


Doing Research Projects in Marketing, Management and Consumer Research

 

Publisher: Routledge
Number Of Pages: 192
Publication Date: 2003-06-25
ISBN-10 / ASIN: 041526894X
ISBN-13 / EAN: 9780415268943

size: 0.69 MB   [ 719014 bytes ]
type: pdf
status: normal
language: english

Product Description:

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research.

This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project.

Suitable both for the first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

 

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نوشته شده توسط سيمين دخت كرباسي در 90/01/23 ساعت 11:40 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


Enterprise Marketing Management: The New Science of Marketing

 

Publisher:   Wiley
Number Of Pages:   256
Publication Date:   2003-05-02
ISBN-10 / ASIN:   0471267724
ISBN-13 / EAN:   9780471267720

size: 1.25 MB   [ 1309975 bytes ]
type: pdf
status: normal
language: english

Product Description:

A groundbreaking paradigm that takes a scientific approach to marketing practice

Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.

Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

 

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نوشته شده توسط سيمين دخت كرباسي در 90/01/23 ساعت 11:35 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment: Promotional

Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment (Promotional Management)
By Richard Alan Nelson, Abbass Alkhafaji

Product Description:

Provides an overview of strategic management. Addresses important current issues, such as TQM (Total Quality Management), reengineering, and benchmarking. Includes 21 suggested corporate cases for analysis (with reference sources), including Blockbuster Video, PepsiCo, Home Depot, and Nike. For undergraduate students and managers. Hardcover, softcover available.

Publisher:   Routledge
Number Of Pages:   317
Publication Date:   2003-04-14
ISBN-10 / ASIN:   0789018098
ISBN-13 / EAN:   9780789018090

 

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نوشته شده توسط سيمين دخت كرباسي در 90/01/19 ساعت 21:7 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


سال نو و چهارمين سال همراهي با دنياي تجارت مبارك!

 

دنياي تجارت

 

سلام به تمام دوستان و همراهان هميشگي دنياي تجارت

قبل از هر چيز حلول سال ۱۳۹۰ هجري خورشيدي رو به تمام شما عزيزان صميمانه تبريك عرض مي كنم و اميدوارم تعطيلات شادي در پيش رو داشته باشيد.

در ادامه دوست دارم نظر شما رو به چند نكته جلب كنم.

ابتدا، همونطور كه خيلي از دوستان تابحال متوجه شدن و در پيامها هم تذكر دادن، متاسفانه به دليل  فيلتر شدن سرور مديافاير، كتب انگليسي مديريت كه من روي اين سرور آپلود كرده بودم از دسترس خيلي از عزيزان خارج شده. من هم به دليل مشغله كاري قادر نبودم سرور لينكها رو به جز يكي دو مورد تغيير بدم. اما انشاالله در اين ايام تعطيل قصد دارم لينك سرور IFile تمام كتب رو تهيه كنم تا دوستان براي دانلود كتب مشكلي نداشته باشن.

خبر بعد اينكه دنياي تجارت بعد از قريب به سه سال فعاليت در زمينه مقالات و كتب فارسي و ايجاد و ارائه آرشيوي نسبتا قوي براي مقالات فارسي مديريت، تجارت و بازاريابي، مدتي هست كه مسير حركت خودش رو به ارائه كتب و مقالات مديريت، تجارت و MBA به زبان انگليسي تغيير داده. تصميم براي انجام اينكار زماني اتخاذ شد كه چندين تن از همراهان هميشگي دنياي تجارت و اساتيد محترم دانشگاه، در پيامها اين موضوع رو مطرح كردن. بنابراين چون منبع خاصي براي ارائه كتب انگليسي معتبر جهان مديريت و تجارت وجود نداشت، بهتر ديدم كه اين قدم رو بردارم و كمكي هر چند كوچك در اين راه باشم. بنابراين از امسال بيشترين حجم مطالب دنياي تجارت به كتب انگليسي مرتبط اختصاص خواهد يافت.

هر يك از دوستان هم كه كتاب خاصي رو مد نظر دارن و براي يافتن اون با مشكلي مواجه هستن مي تونن در قسمت درخواستها يا از طريق ارسال ايميل به من اطلاع بدن. من سعي خودم رو خواهم كرد كه كتب درخواستي رو تهيه كنم و روي بلاگ و در دسترس تمام دوستان قرار بدم. بنابراين كتب درخواستي بر روي دنياي تجارت قرار خواهد گرفت تا در دسترس تمام دوستان قرار بگيره و به غني شدن آرشيو اين بخش كمك بشه و كتابي از طريق ايميل ارسال نخواهد شد.

در پايان از اينكه در اين چند ماه اخير مطالب بلاگ آنچنان آپديت نشده از تمام دوستان عذرخواهي مي كنم. سعي خواهم كرد در سال جديد وقت بيشتري براي ارسال مطالب جديد و درخواستي اختصاص بدم.

براي تمام دوستان خوبم، خصوصا فعالان گرايشهاي مختلف رشته مديريت سالي پربار همراه با موفقيت روز افزون آرزومندم.

شاد و سربلند و پيروز باشيد

سيمين دخت كرباسي

 


 

نوشته شده توسط سيمين دخت كرباسي در 90/01/01 ساعت 20:55 موضوع اخبار وبلاگ | لینک ثابت